If you want to increase customer retention, it will improve when you increase the P2P engagement. You’ll also increase your profitability and sales.
When Sedona Pies first got started I did the usual things that speciality food companies do. I had many successes and many not so successes. I got to learn what works and doesn’t for Sedona Pies. I had many people say to me, you don’t realize what I have. In some aspect I did and some aspect I didn’t.
Now 2018, we are more focused on being an appreciation gift or in the Thank you business. Everyone that I know likes to be appreciated, including me. So why is it that some of us are resistant to sending Thank you gifts? Some think saying “Thank you for your business is enough.” To be memorable we have to be and do more to those we serve or want to serve.
Sedona Pies is a product that can help you to increase, customer loyalty, customer/client retention and you’ll certainly be more memorable and engaged.
I read about the H2H which stands for Human 2 Human marketing, as people buy from humans not companies. Then there is what I call P2P Person 2 Person – it’s likely coined by someone.
It is claimed by: “Reichheld and Sasser that a 5% improvement in customer retention can cause an increase in profitability of between 25 and 85 percent depending on the industry.” When you improve your relationship engagement with your clients you’ll increase your profitability and sales.
Frederick F. Reichheld (born 1952, Cleveland) is a New York Times best-selling author, speaker and business strategist best known for his research and writing on the loyalty business model and loyalty marketing. He is the creator of the Net Promoter System of management (NPS).
Customer loyalty: “This is another strategy for increasing customer retention.”
Where does one start?
Heart@Work is a Relationship Marketing Agency – they will be representing Sedona Pies as a Thank you gift..
As I mentioned in the beginning of what I did like many other Specialty Food businesses do. What I realized was that given that Sedona Pies are one of a kind, they belong in the Thank you business.
The pies can be branded under your name or you can sign up for our customer loyalty program when you are ready to be memorable. When you are ready, just reach out to Heart@Work. They would love to connect with you. Just use their time scheduler. t
Read about being memorable
Look forward in hearing from you soon! Be kind and Thank someone.