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Recession proof your business with referrals

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To recession proof your business with referrals, a strategy will work. Getting more referrals isn’t a quick fix, it’s a long-term strategy to increase sales.

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More often than not, we spend too much time and money on disloyal customers, these customers won’t stick around long enough to pay back the acquisition investment you’ve made.

68% of your customers will leave because of your indifference. Rather than losing them, it would be better to find a way to keep them.

Here’s the solution!

Develop a strategy or plan for getting referrals from your customers and partners in crime. At Sedona Pies, we’ll help you to get more referrals and loyal customers.

Over time, as you build trust with your partners and customers, will likely be loyal to you even if one of your competitors offers a more attractive short-term contract.

Fred Reichheld writes in a BB_Prescription_cutting_costs, “ Across a wide range of businesses, customers generate increasing profits each year when they stay with a company.

In financial services, for example, a 5% increase in customer retention produces more than a 25% increase in profit. Why? Return customers tend to buy more from a company over time. As they do, your operating costs to serve them decline. What’s more, return customers refer others to your company. And they’ll often pay a premium to continue to do business with you rather than switch to a competitor with whom they’re neither familiar nor comfortable.”

Recognize the unique opportunities you have by building reciprocity with customers, a reputation for exceptional customer service around your business. By showing your customers that you care, you leave with them with the key element of surprise.

One of the many things you can do is give the gift of a Sedona Pie. Food is one of the most inexpensive, yet welcome of all presents or surprises you can give to your customers and referral partners.

If you aren’t ready to have more referrals yet, download our e-book about why you should. RelationshipMarketingebook

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Follow Mari-Lyn Harris:

Chief Creator

Creative Director of Sedona Pies, sharing a slice of Kindness by contributing a percentage of the sales to feed the hungry one pie at a time.
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