What’s so cool about pop-ups, it’s a great way to taste and experience different, food, beverages and have a great experience. From tasting events to dinners.
Pop-Ups are one of the best ideas to explore and expand a food business – businesses have networking meetings, when you add food it brings many more people together.
Eventbrite just came out with a study about Pop-ups of why they are so popular and why are they rising. Pop-up dinners are usually one time food events, in unexpected locations, you get to have a whole experience with the chef and experience a theme. Sometimes they are Underground dinners, collaborative dinners..its not just a dinner it’s an experience.
Many Chefs of whom I have met said, in the circle that they travel, paying $100 to $150 a night is nothing. When you go to a restaurant its quite easy to spend this much on a nice dinner. At a pop-up experience people are willing to pay more, as its a memorable experience. They are catering to you and your invited guests. Or you are joining a group.
69% are women, just over half 51% are millennials (ages 18-34 and they are affluent making $130,000+/year. They dine out frequently dinner 2x a week. Plus attending a pop-up dinner 4s times a year.
Nearly 60% say they go to pop-up food events simply because they enjoy the communal aspect, and would attend more events in this category if their friends were attending (55%), or there was some kind of social element (47%). These diners not only want to connect with their friends, but also enjoy the spontaneity of making new friends around a shared experience.
Pop-up experiences also provide an intimate atmosphere to get to know the makers and ingredients behind a meal”satiating the experiential diners desire to form a personal connection to their food, and go deeper than what can be gleaned from just reading a menu. 55% say they are more likely to attend if there is potential for a more personal interaction with the chef, and 49% would be interested in attending more of these events if local ingredients were used.
Here’s what guests are looking for from a pop-up event:
- 86% want a casual
- 14% want a formal
- 67% to be recommended by a friend
- Tickets in advance 80%
- Guests spend time with people they know
- Those they don’t know is 50/50
- Intimate gathering 82%
- Fixed menu and price 54%
- Non traditional venue 83%
- To enjoy a fun event
Eventbrite analyzed data from more than 40,000 food & beverage events on their platform..Then surveyed more than 2,000 attendees of pop-ups.
A friend of mine and I were talking about tasting events that we are going to plan for, next year.
With all this shared information are you ready to participate in a Pop-Up experience? Maybe even host a dinner? If you would like to be considered as a host or just attend, fill out this form. Let me know what your preference would be.