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New Trends: Cause Giving

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Let’s take a look at the new kind of trends which are called Community Philanthropy or cause giving.

kindness giving

We’ll see more buying in bulk and a likely uptick in home freezer sales. People and companies stepping up to incorporate food philanthropy, so that it’s almost an automatic. Food drives will be enhanced by that $1 donation at the grocery checkout lane, In a tough economy, food and drink remain essential purchases. So it’s natural to begin to tie giving to where the money is going. More websites, more grocery stores, more charities are tying their fortunes to food purchases.

The farm couple had opened up their Platteville fields to anyone who wanted to collect free potatoes, carrots and leeks. The couple expected a gathering of maybe 5,000 to 10,000 people to show up. “Overwhelmed is putting it mildly,” Chris Miller said when asked for her reaction. “People obviously need food.”

Around 11,000 vehicles arrived en masse for the Saturday morning free-for-all, stacking up the road for miles and turning 30 acres of the 600-acre farm into a giant parking lot. The mood at the scene was said to be party-like as adults and kids scooped up the free veggies.

This was the first time the Millers had opened up their farm to the general public. They estimated that 600,000 pounds of produce was gleaned from their fields. The farm was picked so clean the second day of gleaning was canceled.

For more insights and innovations check out, the place to go for the latest observations in the World Thought Bank – events, ideas, trends and more. Add your own thoughts about anything in life – entertainment, design, technology, well-being and, yes, food. And, take a look at a few of our other Hot & Cool Trends.

Here are some companies who are doing Food Philanthropy or I call it Cause Giving:

Double-Duty Hot Sauces
Farmers in Africa plant chilies around fields to deter elephants from trampling the crops; their Elephant Pepper hot sauces fund elephant conservation and agricultural research.

Andean Adventure
Volunteer tours run by Peru’s Marvelous Spatuletail Lodge involve trail-building to protect Incan ruins and hummingbird habitats.

Charitable Baking
Every year, Brown Bag Designs in New Hampshire donates the proceeds from one of its cookie molds to a different charity; this year it’s Heifer International, which helps needy families gain steady sources of food and income.

Candy for a Cure
Profits from Seattle Chocolate Company’s Survivor Chick Chocolate bar in raspberry fund women’s-cancer research.

Grains of Wisdom
Every time a visitor to the website answers a trivia question correctly, sponsors like Unilever and Country Crock donate 20 grains of rice to the UN World Food Programme (they’re up to 40 billion grains and counting).

Virtuous Soda
Students at the Met charter high school in Providence concocted Big Picture Soda as part of their entrepreneurial training; profits from the passion-fruit-flavored drink fund college scholarships. This website is no longer available.

Sedona Pies donates 5% of the sales, when you buy one of our gourmet pies. We support community gardens, pantries and sustainable kitchens.

Hot Bread KitchenCrackly thin za’atar, poppy seed and sesame lavish crackers are a few of the international baked goods from Hot Bread Kitchen, Jessamyn Waldman’s new not-for-profit bakery based in New York’s Long Island City. Waldman employs recent immigrants to the U.S., primarily women, and trains them not only in the art of baking, but also in business management.

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